The Savory is a marketing and creative studio focused on branding, communication and visual content. Our aim is to help brand find their true essence, and elevate their image through captivating deign, photography and storytelling.
We base our style on Nordic minimalism with a Mediterranean touch.
Our story
Inspired by Scandinavian design principles, we embrace simplicity, clarity, and functionality. But we also infuse our work with the vibrancy and soul of the Mediterraneanbringing warmth, natural flow, and a human touch to everything we create.
Our approach influences every aspect of our work, from communication strategies and marketing initiatives to graphic design, visual aesthetics, and photography and content production.
The outcome is work that is carefully crafted, visually engaging, and resonates with audiences on a deeper level.
We aim to craft captivating. refined, and timeless experiences, brand designs, and stories-always with the goal of elevating the essence of your brand.
Founded by Siri Fridén
The Savory is a marketing and design studio founded by Siri Fridén, designer and marketing professional originally from Oslo, with more than 10 years experience within the lifestyle sector in both Spain and Norway.
Her passion for design, communications, art, fashion. architecture. photography, gastronomy and travel made her found her own agency. The aim is to help brands find their true essence, and elevate their image through sophisticated design, photography and captivating storytelling.
Siri holds a Master’s Degree in Corporate Communications from IE Business School in Madrid, as well as a Bachelor’s Degree in Political Science from NTNU Norway. Additionally, she has a Master in Graphic Design and Interior Design from CEI Madrid.
She has more than 10 years experience working as a Communication and Marketing Manager for different Spanish wineries, as well as fashion and lifestyle brands. She has also been working as a consultant for both Norwegian and Spanish companies, as well as for International PR firms.
Our values
The identity of a brand is linked to your values, the essence and your purpose. We are guided by values such as:
Creativity & Innovation
Serenity & Proximity
Sustainability & Transparency
Excellence & Commitment